Dell and Nikki Reed have launched a new jewellery line made from gold recovered from computer motherboards. The gold reclamation process has a 99 per cent lower environmental impact than traditionally mined gold.
Computer giant Dell and actress, entrepreneur and activist Nikki Reed are collaborating on an innovative sustainable design project. The Circular Collection by Bayou with Love and Dell is a new, limited edition jewellery collection made in the U.S. and sourced from gold recovered from Dell’s recycling programmes.
The collection, which includes 14- and 18-carat gold rings, earrings and cufflinks, will be showcased at this year’s 2018 Consumer Electronics Show to highlight the widespread environmental impact that e-waste has on the environment – and the role society can play in advancing a circular economy.
“Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials,” Nikki Reed, co-founder of Bayou with Love, said in a statement announcing the ground-breaking collaboration. “By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”
Dell is also piloting an industry-first to recycle gold from used electronics in new computer motherboards this spring. The closed-loop gold process could support the creation of millions of new motherboards in the next year and builds on Dell’s closed loop program from plastics to precious metals.
The gold reclamation process created by Dell environmental partner Wistron GreenTech has a 99 per cent lower environmental impact than traditionally mined gold.
“At Dell, we pride ourselves in finding better, more efficient ways to do business particularly throughout our supply chain,” said Jeff Clarke, Dell vice chairman. “When you think about the fact that there is up to 800 times more gold in a tonne of motherboards than a tonne of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work.”
Since 2012, Dell has recycled more than 50 million pounds of post-consumer recycled materials into new products. As part of its environmental strategy, the company has pledged to recycle 100 million pounds of recycled content into its product portfolio by 2020. The new collaboration with Nikki Reed is part of the company’s widespread efforts to find innovative ways to create value from waste.
Image credit: Circular Gold Video on YouTube