The UK’s largest visitor attraction operator, Merlin Entertainments, has teamed up with Coca-Cola to offer half-price entry to theme parks including Legoland and Thorpe Park in exchange for used plastic bottles.
Visitors to some of the UK’s most popular visitor attractions are to benefit from reduced entrance fees in exchange for used plastic bottles, as part of a recycling incentives trial in partnership with Coca-Cola.
In an attempt to boost recycling rates and tackle plastic litter, the soft drinks giant has teamed up with Merlin Entertainments, the UK’s largest visitor attraction operator.
The trial scheme will see a series of “reverse vending machines” installed on-site at different visitor attractions. Unlike traditional vending machines which dispense drinks, these machines will reward those who deposit their empty bottles with a voucher to receive 50 per cent off entry at 30 Merlin attractions, according to a statement.
The machines will be located at the entrances of Alton Towers, Thorpe Park, Chessington World of Adventures and LEGOLAND Windsor.
Sandra Hazel, Head of Force for Good at Merlin Entertainments, commented in the statement: “We’re constantly looking for ways to raise awareness and help contribute to a better environment. As a responsible business and an advocate for marine conservation, we’re pleased to be joining forces with Coca-Cola to encourage people to recycle more this summer, by rewarding them with family fun.”
According to research by Coca-Cola Great Britain, 64 per cent of people in the UK would recycle more on-the-go if they were rewarded instantly for doing so.
Jon Woods, General Manager of Coca-Cola Great Britain, explained: “All of our bottles can be recycled and we want to get as many of them back as possible so they can be turned into new bottles and not end up as litter.”
The announcement comes a year after SEA LIFE Brighton launched a project with Coca-Cola Great Britain to encourage recycling of plastic bottles and raise awareness of marine conservation. To date the project has recycled over 11,000 bottles.
Photo credit: D. Piris/ CC BY-NC-ND 2.0